Discover how brand storytelling videos drive engagement and better business results
In today’s fast-paced, visually-driven world, video is one of the most effective ways to communicate.
You can foster stronger connections and influence more people.
Here are the top reasons why you should use video, backed by independent stats with real-world examples from our client success stories.
engaging & motivating
Video is ideal for compelling storytelling, capturing attention and evoking emotions, making it more memorable than text-based communication.
Bring your company to life for your audiences and engage people so they remember what you’re saying.
clear message delivery
Video combines visual and auditory elements for clear and concise messaging, reducing the risk of miscommunication.
Studies show that people are more likely to engage with video content because of this combination of elements, which helps stimulate memory and retention.
deeper & MORE meaningful
Videos are highly engaging, and keep viewers' attention for longer periods. Giving you more time to connect on a personal level.
A Rapport ambassador talks about her role, her workplace and herself. One of six videos in a series profiling interesting employees, all designed to encourage top talent to join the company.
dramatically increase reach
People are more likely to watch and share videos, so expanding your message’s reach across social media and other platforms.
Our work on this Diversity & Inclusion video called 'Be Yourself', led to significant engagement and social sharing.
show authenTIc culture
Video provides a powerful and more vivid way to showcase your company’s values, personality and authenticity, especially with behind-the-scenes, culture & team videos.
It helps to build trust with external audiences, reinforces identity internally and makes your company more relatable by demonstrating shared values with your audience.
This is very important as people are increasingly prioritising authenticity when choosing which brands to engage with.
humanise your company
Videos allow companies to share authentic stories and introduce team members.
Making you more relatable and approachable by bringing real faces and voices to your organisation.
This kind of storytelling enables prospective customers or employees to see the human side of your company, and building deeper engagement.
As people connect with people in ways they don’t with logos and slogans.
very good return on investment
Using video will boost brand awareness and be it’ll be great for your business.
As a marketing tool, it is very effective, with the vast majority of marketers reporting positive outcomes from their video marketing efforts.
showcase success stories
Videos can highlight case studies, employee testimonials, or ambassador programmes, adding credibility and authenticity to your company’s message.
Or they can just be a discussion between you and your client about what they have achieved from working with you. Either way they build trust and illustrate real-world value.
Craig talks to multi-award winning film director, Nic Cornwall about how to make successful videos and their rewarding collaboration over more than a decade.
create emotional impact
Videos are uniquely suited to create stronger emotional connections with viewers.
Which can be essential in motivating employees, attracting clients, or creating a deeper relationships with stakeholders.
Text or static images alone cannot match the impact achieved.
Watch how we stirred emotion in this video entitled, "How do you feel about the people you work with?"
make it easy to get
Why make if difficult? Visual storytelling can simplify complex ideas, making it easier to communicate detailed processes, products or initiatives.
Our animation showing how Acoustic Louvres are designed, manufactured and delivered to Caice's client sites on time is an excellent example.
effective training & onboarding
Internally, videos are effective tools for training, onboarding and knowledge sharing as they are easily digestible and can be revisited.
Though not for public viewing, our work on a TUPE transfer video explaining the process for inducting new people has simplified onboarding, and made it far less stressful for everyone.
posts about making videos
